Piyush Bhatia

Growth-Focused Marketing Leader | Blockchain, AI, Creator Economy

| LinkedIn

About

Highly accomplished Marketing Leader with over 16 years of experience in technology, media, and cutting-edge Web3/AI environments, specializing in translating complex innovations into compelling value propositions. Proven expertise in driving rapid user acquisition, fostering vibrant communities, and establishing thought leadership to accelerate market adoption.

Work Experience

Marketing Consultant

Marketing Consulting

Nov 2021 - Present

Provided strategic marketing consulting for cutting-edge AI, Web3, and metaverse products, driving user acquisition, community growth, and market adoption for multiple ventures.

  • Spearheaded marketing, events, and partnerships for Vault Hill AI's metaverse products, translating complex AI functionalities into compelling user experiences and establishing key partnerships with industry giants like VISA and Wipro.
  • Led marketing and branding for KALP Network (Layer 1 Blockchain), growing community size by over 48x (from 2,500 to 120,000) in less than 5 months, and executed successful token listings on multiple CEXs (e.g., KuCoin).
  • Managed a cross-continental team for RFOX, generating $1.3 million in sales via metaverse land sale and overseeing content, performance, brand marketing, business development, and partnerships.
  • Orchestrated successful MVP launches for RFOX's NFTs platform, Play-to-Earn game, and VR metaverse, showcasing strong product marketing and launch capabilities for innovative technologies.

VP, APAC and Head of Strategy, Content and Acquisition, and Partnerships

SHAREit Group

Jun 2020 - Oct 2021

Pioneered growth strategies and content acquisition for SHAREit Group's app ecosystem, driving significant user and creator engagement across Southeast Asia and India.

  • Pioneered growth strategies for a vast app ecosystem with over 1.8 billion users, focusing on customer acquisition and creator partnerships across SEA and India.
  • Contributed to building next-gen platforms and digital ecosystems, overseeing content-led growth initiatives and launching two creator/content-led apps.
  • Significantly increased Monthly Active Users (MAU) by 20% through strategic content and app launches, demonstrating effective growth hacking.

VP, Editorial and Content Strategy

Eros International

May 2018 - Jun 2020

Led editorial and content strategy for a leading entertainment platform, driving increased content demand and subscriber growth.

  • Led a diverse team in editorial, content strategy, influencer management, and app operations for a leading entertainment platform.
  • Directed digital marketing campaigns for movies, web series, and shows, leading to increased content demand and subscriber growth.
  • Demonstrated expertise in engaging diverse audiences with compelling content across multiple digital channels.

Education

Radio and TV Journalism

Indian Institute of Mass Communication

Sep 2007 - Sep 2008

New Delhi, Delhi, IN

Skills

AI Product Go-to-Market Strategy

  • Defining positioning
  • messaging
  • launch strategies
  • AI-powered products
  • market relevance
  • accelerated adoption

Strategic Technology Marketing

  • Comprehensive marketing plans
  • communications plans
  • complex tech solutions
  • AI
  • Web3
  • enterprise software

Data-Driven Growth & Optimization

  • Advanced analytics
  • predictive models
  • marketing performance
  • user acquisition
  • ROI optimization
  • tech products

Thought Leadership & Brand Amplification

  • Crafting narratives
  • market leadership
  • innovative technologies
  • industry engagement
  • media relations
  • stakeholder engagement

Community Building & Ecosystem Development

  • Engaged user communities
  • strategic partnerships
  • new technologies

Digital Marketing Excellence

  • Integrated digital marketing channels
  • SEO
  • SEM
  • content marketing
  • social media marketing
  • paid media
  • tech solutions
  • AI solutions